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Low Yields

Member-Initiated Switching is Unpredictable

We get outstanding response and acceptance rates from physicians because we make it easy for them. The secret is working within the normal physician clinic workflow.

Why Member-initiated solutions deliver smaller savings

Members have lower response rates because the process is outside their normal work day. Member-initiated switch programs ask the member to initiate a change by contacting their physician. Further, members are inundated with advertisements from drug manufacturers and the switch requests get lost in the noise.

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