The Marketing Events Specialist owns RazorMetrics’s event and trade-show program from start to finish: planning the annual show calendar, running logistics, travel, shipping and swag, equipping the sales team on event day, and making sure every lead captured at a show reaches HubSpot cleanly and is followed up. The role works daily with the sales and marketing teams.
Reports to: Chief Marketing Officer. FLSA status: Exempt. This role does not have supervisory responsibilities.
What you’ll do
- Plan the following year’s show calendar and track every show, deadline and deliverable in Asana.
- Manage each show end to end, including registration, booth and space, exhibitor deadlines, vendors and on-site setup.
- Run trade-show campaigns before, during and after each event, working with the digital team on outreach.
- Find and pursue speaking opportunities for RazorMetrics leaders.
- Book and manage team travel for events where applicable.
- Ship booth materials and other items, track every shipment, and follow up until it arrives and returns.
- Order, stock and keep inventory of swag, and ship swag to colleagues and clients as needed.
- Coordinate holiday gifts for clients and partners.
- Manage event vendors and track spend against each event budget.
- Brief and train the sales team before each show on goals, messaging, lead capture and booth expectations, and make sure the team has everything it needs on event day.
- Track every lead from every event; clean and review event lead data before it enters the CRM.
- Log leads correctly in HubSpot and tie them to the right event.
- Check that sales follows up on event leads, and report on follow-up status.
- Post on social media before, during and after events, and turn photos collected from the sales team into social posts.
- Coordinate across the marketing team so events line up with campaigns, content and digital work.
- Stretch goal: take on broader marketing project management.
- Stretch goal: contribute to an AI project (scope to be defined).
- Other duties may be assigned.
What you bring
- Bachelor’s degree in marketing, communications or a related field, or equivalent experience.
- 1 to 3 years of experience coordinating events, trade shows or marketing programs, ideally B2B.
- Experience managing several events at once, each with its own deadlines, vendors and shipments.
- Strong attention to detail and follow-through: shipments, registrations and leads tracked until they close.
- Experience managing vendors and tracking spend against an event budget.
- Clear, professional written communication with internal teams, vendors and event organizers.
- Comfortable working in a CRM and a project-management tool (HubSpot and Asana).
- Calm and resourceful on site when something goes wrong.
- Ability to travel to events, approximately 20-30% of the time, including occasional overnight and weekend trips. Travel is heaviest during conference season and includes booth setup, staffing and teardown on site.
Nice to have
- Experience in healthcare, health insurance, pharmacy benefits or health tech, especially B2B.
- Familiarity with the conference circuit for health plans, PBMs, brokers or employer benefits.
- Hands-on HubSpot experience: importing event leads, list hygiene and tracking follow-up.
- Experience pursuing speaking slots and managing sponsorship deliverables with industry associations.
- Experience building event playbooks or repeatable checklists.
- Social media skills for live event coverage.
- Uses AI tools in day-to-day work.
- Project-management experience beyond events; a CMP or PMP certification is a bonus, not a requirement.
How we’ll measure success
- Attention to detail. Tracks shipments, registrations and leads until they close; checks data and deliverables for accuracy; follows through on every commitment
- Organization and planning. Manages several events at once, each with its own deadlines, vendors and shipments; plans ahead; prioritizes and meets deadlines
- Vendor and budget management. Manages vendors and event partners effectively; tracks spend against budget; uses resources wisely
- Written communication. Writes clearly and professionally to internal teams, vendors and event organizers; keeps stakeholders informed
- Collaboration. Works daily with the sales team and coordinates with the marketing and digital teams; supports colleagues so they succeed at each event
- Problem solving and composure. Stays calm and resourceful on site when something goes wrong; responds quickly and finds practical solutions
- Technical proficiency. Works comfortably in a CRM and a project-management tool (HubSpot and Asana are used at RazorMetrics); learns new tools quickly
Physical demands and work environment
While performing the duties of this job, the employee is regularly required to sit, use hands regularly, and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms, climb or balance, stoop, kneel, or crouch. The employee must occasionally lift and/or move up to 20 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus. Able and willing to sit for long periods of time while travelling for business via airplane or vehicle, and to stand and walk for extended periods during on-site event setup, staffing and teardown.
The role is performed in a remote setting and on site at conferences and trade shows, where the noise level may be loud. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
RazorMetrics reserves the right to revise and/or change job descriptions and responsibilities as the need arises.
We are an EEO/AA/ADA/Veterans employer.